KLM Logistics Inc.
Logistics Website Built for Freight Leads and Driver Recruitment
Category: Logistics · Duration: 5 weeks
Challenge
Create a professional online presence for a freight transportation company
Clearly present transportation services for different freight types
Build trust with shippers and potential drivers
Support hiring with a structured online application process
Make the business look reliable, scalable, and easy to contact
Business goals
- Generate freight and quote inquiries
- Present transportation capabilities in a clear way
- Support driver recruitment through an online application form
- Build credibility for a regional logistics company
- Improve the company’s digital presence and professionalism
- Create a scalable website structure for future growth
Scope of work
- Website structure and UX planning
- Homepage design and hero messaging
- Freight services presentation
- Driver recruitment section
- Multi-step careers application form
- Trust-building content layout
- Conversion-focused CTA strategy
- Responsive mobile adaptation
- Brand-aligned visual direction
Design approach
The design uses a strong commercial visual style with bold blue backgrounds, bright yellow accents, large typography, and clean section structure. The layout balances two goals - presenting freight services clearly for business clients and creating a professional, easy-to-follow experience for driver applicants.
Technologies
- React
- TypeScript
- Tailwind CSS
- Vite
- Supabase
- Framer Motion
- shadcn/ui
- Radix UI
- Lucide React