Google Ads Setup & Management for Contractors

Reach homeowners and commercial clients when they are actively searching for a contractor. We handle strategy, campaign setup, conversion tracking, launch, and ongoing optimization.

$950 setup + management from $600/month (15% of ad spend, minimum $600)

We build and manage focused Google Ads campaigns that connect contractors and local service companies with people actively searching for their services. Every campaign is structured around profitable services, real service areas, measurable calls and form submissions, and ongoing optimization.

What we do

  • Review your offer, service area, goals, and existing Google Ads account
  • Research high-intent keywords, competitors, and customer search behavior
  • Structure campaigns by service, location, and search intent
  • Write focused ad copy and configure relevant Google Ads assets
  • Set geographic targeting, schedules, audiences, budgets, and bidding
  • Configure call and website-form conversion tracking
  • Build negative keyword lists and launch safeguards
  • Complete campaign QA before launch
  • Review search terms and remove irrelevant traffic
  • Optimize bids, budgets, keywords, ads, and targeting
  • Monitor conversion quality and campaign efficiency
  • Provide clear monthly performance reporting and next-step recommendations

What you get

  • A professionally organized Google Ads account
  • Campaigns aligned with your highest-priority services and locations
  • Clear tracking for calls and website inquiries
  • Stronger control over where your advertising budget goes
  • Reduced wasted spend from irrelevant searches
  • Ongoing optimization based on real campaign data
  • Straightforward reporting focused on leads and business outcomes
  • A scalable advertising foundation for future services and markets

Packages and pricing

Google Ads Setup — $950 one-time

Strategy, account setup, tracking, campaign build, and launch

  • Business, service, and service-area discovery
  • Existing account review when applicable
  • Keyword and competitor research
  • Campaign and ad group structure
  • Search ad copy and Google Ads assets
  • Location, schedule, audience, budget, and bidding setup
  • Call and form conversion tracking setup
  • Negative keyword foundation
  • Pre-launch quality assurance
  • Campaign launch

Ongoing Management — From $600/month

15% of monthly ad spend, minimum $600/month, after the initial setup

  • Search term and negative keyword management
  • Keyword, bid, and budget optimization
  • Ad copy and asset improvements
  • Location, schedule, and device adjustments
  • Conversion tracking monitoring
  • Campaign quality and spend review
  • Performance reporting
  • Monthly recommendations and next priorities
  • Transparent fee calculation with your budget confirmed before launch

Best for: Contractors that want active campaign oversight, Businesses investing consistently in Google Ads, Budgets from about $4,000/month, where 15% exceeds the $600 minimum, Teams that want decisions based on lead and conversion data

Google Ads media spend is paid directly to Google and is separate from Futuline's fees. After the $950 setup, ongoing management is billed at whichever is greater: 15% of your monthly ad spend or a $600 monthly minimum. Landing page design or development and paid third-party tracking tools are not included. Lead volume, cost per lead, and return on ad spend depend on demand, competition, budget, website quality, sales follow-up, and other market factors, so specific results cannot be guaranteed.

Who it is for

General Contractors & Builders

Construction companies that want more qualified residential or commercial project inquiries in the areas they serve.

Remodeling Companies

Kitchen, bathroom, addition, and whole-home remodelers competing for high-value local projects.

Roofing, HVAC & Plumbing

Specialty contractors that need calls from customers searching for urgent repairs, replacements, or estimates.

Electrical, Painting & Landscaping

Local trade businesses looking to promote specific services without wasting budget outside their service area.

Growing Service-Area Businesses

Established teams expanding into new cities, neighborhoods, or profitable service categories.

Lead-Ready Local Companies

Businesses with a clear offer and a team ready to answer calls, follow up on forms, and track new opportunities.

Benefits

  • More visibility for high-intent local searches
  • Better control over services, locations, and budget
  • Measurable calls and form inquiries
  • Less wasted spend on irrelevant traffic
  • Ongoing decisions based on campaign data
  • A scalable paid-search foundation

How it works

  1. Discovery & Access — We confirm your priority services, service area, budget, goals, lead process, and required account access.
  2. Research & Build — We research search demand and competitors, then build the campaign structure, ads, targeting, and conversion tracking.
  3. QA & Launch — We verify budgets, locations, ads, keywords, tracking, and exclusions before launching the campaigns.
  4. Manage & Improve — We review real search and conversion data, optimize performance, control wasted spend, and report on progress each month.

Frequently asked questions

Is the Google Ads budget included in your fee?

No. Your advertising budget is paid directly to Google and is separate from Futuline's fees. The setup fee is $950, followed by an ongoing management fee of 15% of your monthly Google Ads spend or $600 per month, whichever is greater.

How is the monthly management fee calculated?

The management fee is whichever is greater: 15% of the amount spent through Google Ads during the month, or the $600 monthly minimum. For example, $2,000 in ad spend means a $600 fee (the minimum), while $6,000 in ad spend means a $900 fee (15%). We confirm your planned advertising budget before launch and manage the campaigns within the approved budget.

What types of contractors do you work with?

We work with general contractors, builders, remodelers, roofers, HVAC companies, plumbers, electricians, painters, landscapers, and other local service businesses. The campaign strategy is tailored to your services, locations, project values, and capacity.

Do you set up call and form tracking?

Yes. The setup includes conversion tracking for relevant website forms and calls when the required website, analytics, and account access is available. Paid third-party call-tracking subscriptions are separate if they are needed.

Is landing page design included?

Landing page design and development are not included in the Google Ads fee. We can review your current page and recommend improvements, then quote landing page work separately if a new or improved page is needed.

Can you guarantee a specific number of leads or cost per lead?

No responsible agency can guarantee a specific lead volume, cost per lead, or return. Results depend on demand, competition, budget, offer, website quality, tracking, and how quickly your team follows up. We focus on accurate tracking, disciplined management, and continuous improvement.

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